SELLING A HOME IS AN ART, SO IT’S A SMART MOVE TO BE SMART

“Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.”
   (Barbara Corcoran)

The U.S housing market has seen a decline of 21.32% in sales since 2005. So, selling a home in this competitive environment is not everyone’s cup of tea.

  (Image Source: https://www.statista.com/statistics/226144/us-existing-home-sales/ )

The strong U.S economy is opening up doors for more employment, leading to more growth in wages which will eventually pave way for an increase demand of houses in U.S. The trend has started to change and a continuous rise of 17% can be observed in home sales from 2014 to 2017.

   (Source: https://www.census.gov/construction/nrs/pdf/newressales.pdf )

Selling a home is an art and to hit the right target, you need to be smart and think like a buyer, presenting your home in a manner that it attracts eyes of the buyer in the first glance itself.

There are several reasons for your home not getting sold, but always remember home was not build in a day but it can definitely besold in a day.

Reasons of home not getting sold and tips along with it…

  • Bad or no photographs are not an attraction, but a source of rejection

The attention span of a human has declined with passing years and a study shows that human attention span has fallen to 8 seconds. So, it is essential to grab the buyer’s attention in such short span of time.

If the buyer is searching for a property online, photographs will set the first impression in the mind of buyer.Bad or unprofessional photographs mean a buyer moving to next listing.

As most of the buyers start their journey online, so bunch of attractive photographs set a stage to get your home sold quickly.

Buyers are ought to spend 60% of their time on photos and 20% on the property description, so a  photograph is a silent ‘chatter box’ which speaks loud and clear than words.

  • Your home needs re-paint, else buyer will faint

Colors always please eyes and are related with emotions. Some colors make you feel happy while others inject pinch of anxiety in you. When it comes to selling a home, colors do play a major part.

You may have an endless list of favorite colors but when it comes to repainting a home, always go ahead with safe choice of traditional colors like white, tan, grey or beige.

An analysis of Zillow revealed that homes painted in ‘greige’ color (grey+beige) are sold for $3,496 more than similar homes painted in a medium brown or with tan stucco.

So a good painted home will always have an upper edge to get sold over homes which are in need to get painted.

  • Bad Marketing will not give your home a wing

In this digital market world, marketing holds a pivotal position and a bad or no marketing means, standing with the crowd, doing a facepalm. 67% of the buyer’s journey is now done digitally, so taking your home advertisement to every social media platform is need of an hour.

Apart from posting your photographs on social media, flood the social media websites with details of your home. Paying for Instagram and Facebook ads mean covering more targeted buyers.

Some tips on effective social marketing of your home sale are as follows:

  1.   Share and Share often;
  2. Make it Visual ( Posting Photographs);
  3. Target specific key-words;
  4.   Go High (Drone photographs will be an added advantage). It is said that homes with professionally photographed pictures can sell for up to $19,000 more.
  • Setting an unrealistic price is not at all wise

While you were on your journey to buy a house, you did all the research and market analysis to conclude the fair price of the home. So, expect same from the buyer of the house. He will wear the same hat that you wore few years ago while buying a home.

Shooting up the price of your home will leave you disappointed with your home remaining unsold.

Just go through the market history and set an appropriate price of it to witness the miracle of your home getting sold in no time.

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